It’s the most magical time of the year: lights are twinkling, kids are caroling, and business is booming… right? If you’re not seeing the sales numbers you wished for this year, your website might be to blame. We’ve touted the importance of SEO audits before, but there’s no better time than years-end to audit your site.
Meet Devonne. He's in 6th grade, a track star, a great student, and an incredible basketball player. He also happens to be our nephew. While most kids spent the summer swimming or watching TV, Devonne was running a very successful lemonade stand. He has big business aspirations and right before school started he asked if he could work for us.
Social networking has inevitably redefined social interactions for good. Since the inception of every social media platform, its rise had been unstoppable. A recent study shows that Facebook and Youtube continue to dominate this landscape among adults in the US, while majority of the younger users seem to use Snapchat and Instagram more often. If social media platforms are so utilized, how do they impact their users’ social interactions?
30% of small businesses fail in their second year. We’ve certainly encountered rough waters along the way, but we are proud of what we’ve been able to accomplish and excited to celebrate our 2nd anniversary as Little Egg Solutions. We want to thank our clients, family, and friends for believing in us and for joining us on this journey. None of this could be possible without them and we are eternally grateful.
Simon Sinek teaches us that “people don’t buy what you do. They buy why you do it.” It all starts with “why?”. We started Little Egg Solutions because we love helping small businesses succeed and grow their presence online. That passion to help people drives us to do our best for our clients and for our community. The Walmarts and Amazons of the world have the luxury to hire top digital marketers by the dozen, and that’s exactly what they have done. We believe that access to expert digital marketers should be available to everyone and every business, regardless of budget. That is the “why” that drives us.
As we embark into our third year of serving fellow business owners in the Treasure Valley and beyond, we are renewing our commitment to our mission to help small business owners and entrepreneurs succeed in today’s chaotic economy. One thing we’ve learned over these years is that we are all in this together. Being able to help other businesses with their online goals has brought great satisfaction to us and has allowed our community to be exposed to what these businesses have to offer.
This third year brings us the opportunity to make changes, learn from past mistakes, and to grow. We’re excited to begin implementing new products, strategies, and procedures that will allow us to better serve our current and future clients. As a company, we are passionate about discovering new ways to make our services great. Watch our site for changes and announcements as they emerge.
Thank you again to all of our clients for your business and for joining us along the way. We work every day to serve you in order to help us all succeed in this journey together. Here’s to two years together and to many happy returns.
To celebrate Little Egg’s two year anniversary we want to give back to the community that has helped our business thrive. For the month of July, we are donating 25% of all SEO audit fees to the incredible local non-profit Giraffe Laugh.
Giraffe Laugh provides early childhood education and nurturing to local families to ensure school readiness and help build strong futures. They not only empower families through education but also help support their nutrition needs with their food pantry.
Our SEO audit can help identify existing or potential problems with your website. This 54 point detailed inspection includes a backlink report, keyword ranking report, bonus social media audit and a meeting to discuss our findings and provide you with recommendations to improve your website’s traffic.
Our average SEO audit fee is $300. Help your business succeed while also helping local children in need. Contact us today to get started.
There are a few concepts that are central to content marketing. Search Engine Optimization (SEO) and blogging are right at the top of that list. SEO is an important blogging practice, and blogging is likewise important to effective SEO, even in a time of ever-evolving search algorithms and indexing criteria. So how can you make the most of SEO blogging? By knowing what Google looks for, of course! Below, we have broken down the most important content marketing and SEO blogging practices so you can implement a winning SEO strategy.
Update Your Blog (and Everything Else)
Frequent updates tell Google that your site is alive and kicking, and that your business is still around. But it’s not enough to add new blog posts every once in a blue moon.
The blog on your website should be updated at least weekly with fresh articles. Likewise, any outdated or irrelevant articles should be updated or pruned to keep your blog healthy and active in the eyes of Google. This could mean updating expired source or attribution links, changing keywords, or culling seasonal content whose time has passed and republishing with a fresh spin when it comes around again.
It’s not just your blog that needs refreshing to remind Google you’re still out there. It’s your pages, your metadata, and your site functionality, too. Google indexes frequently-updated sites more often, which means more traffic, more leads, and more sales. Your copy and static page content have to be optimized in the same way you would optimize a blog post, including monitoring for keyword shifts and any performance issues with Google’s tools (and a professional SEO audit to help you focus your efforts).
KLIQ Up Dust
There are four primary ingredients to creating and maintaining content that will make Google swoon (or, at least, send tons of traffic your way): Keywords, Links, Images, and Quality.
Keywords are the bread and butter of SEO blogging. These frequently-searched terms and phrases (a keyword can be – and often is – more than one word) are what search engines like Google look for in your content. They should accurately reflect your target audience’s pain points (like “tips for buying a home” or “Idaho real estate”, for example) and they should be all over your content (title, slug, metadata, headings, image subtext, etc.).
SEO blogging is about more than just making your voice heard. Linking to sources in your text is a surefire way to bolster your credibility with readers, and Google knows it. It also pays attention to how many times your site is linked to, including in your own posts. Linking to relevant blogs and multiple pages in a post is both a subtle (and effective) marketing technique and an SEO blogging staple.
Google’s Image Search isn’t the only thing looking for pictures. It’s search algorithms and indexing crawls are designed to optimize the user experience, and Google knows that people like pictures. Including at least a featured image, and ideally, a couple more, are excellent ways to make your content more appealing to visitors, be it in a blog or on your “About Us” page. Plus, the HTML image subtext is a great place to strategically insert a targeted keyword.
There is a reason that keyword-rich, but poorly-written, content doesn’t rank very high for very long. Google doesn’t just look for certain words, it looks at all of them. Don’t fall into the trap of sticking in keywords and backlinks where they don’t belong just for the sake of density (or using a generator to spin content into unique, but nonsensical, gibberish). Unique content and keyword density are important, but quality content is what people, and Google, are really looking for.
If this seems like just too much to keep track of on your own, you’re in good company. Many small and medium business owners – from real estate agents to breweries to manufacturing startups – need an experienced SEO blogging guru on their team to turn so-so copy and lackluster blogs into traffic and ranking superstars. That’s why content marketing firms like Little Egg Solutions exist: to leverage our expertise for your financial benefit. Contact us today to find out more about our SEO blogging services!
Little Egg Solutions is an SEO and Social Media Marketing firm located in Boise, Idaho. We help businesses achieve their online marketing goals through customized campaigns.
Students who are currently enrolled or enrolling in the 2019 spring semester at a college, university, or trade school in the US will personally write a 500 - 1,000 word essay on their ideas on how to combat online bullying.
Please attach the essay in an email to email@example.com with the subject line “Little Egg Solutions Scholarship.” In order for the essay to be considered you must include your full name, age, phone number, address, and the name of the school you are currently enrolled in or plan to be enrolled in. By completing these steps you give Little Egg Solutions permission to contact your school to verify enrollment.
Applications will be accepted for the 2019 Little Egg Solutions Scholarship until December 15th, 2018. No essays will be accepted after December 15th, 2018.
We will review all applicants and announce the winner by January 5th, 2019. The winner will be contacted by the email used to submit the essay and the $500 scholarship award will be mailed via check directly to the winner.
By submitting an essay to Little Egg Solutions you certify that all the information you have provided is accurate and complete. You agree to transfer all rights and ownership of your essay and all submitted information to Little Egg Solutions. You also agree that your name, essay, and award amount may be used on our website, through announcements, or articles (i.e. social media, newsletter, etc) issued by Little Egg Solutions. You may remain anonymous if requested in your original submission. The winner of the essay scholarship is completely at the discretion of Little Egg Solutions.
We’ve talked a little bit about SEO audits before, and how an SEO professional can help you make the most of your web presence. But how important are SEO audits to small business success? Very. Think of an SEO audit like a well-check visit or a check-up with your doctor. Even if you’re not sick, it’s important to have regular check-ups to catch problems before they get serious and to measure your overall health. An SEO audit does the same thing for your website: catches problems early and measures the overall rank-ability of your site.
How does an SEO audit work?
An SEO audit looks for potential and existing problems with the functionality, UI, layout, and content of a website in terms of what search engines look for when ranking results. By comparing the website to known SEO criteria, the auditor can determine how friendly the site would be considered by search engines and what areas need improvement or replacement.
An SEO audit can be performed manually by you or an SEO professional, or it can be done using one of the many SEO auditing tools available online. Manual audits are the most effective, as they give feedback specifically about your site, rather than the generalized advice provided by the auditing algorithms of the tools.
What kinds of problems do SEO audits find?
An SEO auditor will look at several factors to determine which areas of your website need improvement to give you the best possible results. Many of these are content-related (i.e. page titles, URLs, meta descriptions, and unique – and properly keyword-infused – page content). Poorly grouped or formatted content, including text, ads, and images, can cause serious rank reductions in search engines. Hidden text plays a major role in high-ranking SEO, so the HTML and subtext of your content and site will be examined for any issues, such as missing or inappropriate subtext or broken scripts.
How often should an SEO audit be performed?
On-site SEO audits should be performed at least quarterly, especially if you (wisely) employ a strategic linking strategy and regularly update your content. Small errors in code, formatting, and broken or redirected links can pop up when you least expect them, and it’s much easier to fix these issues early than to repair the damage to your rankings they will have. And, as you become more well-versed in correcting SEO mistakes, you’ll make fewer of them in the future. Regular professional SEO audits also inform you of any new criteria for SERP ranking so that you can adjust your approach as needed.
The doctor is in.
If you were due for a well-check visit, would you have your friend look you over to save a few bucks, or use WebMD and Google to diagnose yourself? Of course not; you’d make an appointment with a medical professional. Shouldn’t you give the health of your business the same consideration? The SEO experts at Little Egg Solutions have worked hard to understand SEO ranking factors and to learn to identify potential problems. Contact us today to find out how we can help keep your site (and thus, your profits) in tip-top shape.