Meet Devonne. He's in 6th grade, a track star, a great student, and an incredible basketball player. He also happens to be our nephew. While most kids spent the summer swimming or watching TV, Devonne was running a very successful lemonade stand. He has big business aspirations and right before school started he asked if he could work for us.
Here at Little Egg Solutions, we have made it our mission to help small and medium businesses compete against big names in their niches through social media and content marketing. When it comes to going head-to-head with household brands, there’s no better day than Small Business Saturday, the mom-and-pop shop follow-up to Black Friday. Social media marketing is the key to success on the biggest small business shopping day of the year, and these are our top tips for spreading the word, making more sales, and how to maximize your social media impact.
One key obstacle to Small Business Saturday success is simply making people aware (or reminding them) that it exists. Traditional media channels and print advertising are saturated with “Black Friday” ads for big business, making it harder for small and medium businesses to reach audiences through them. That’s where social media comes in. From Facebook scrolling to perusing Twitter, your audience is already on social platforms multiple times per day; why not market to them where their attention already is instead of trying to redirect their attention on another platform? Small businesses can use informative, personal posts to remind buyers to patronize SMBs on Saturday and boost their personal branding connection with their clients.
Boost Your Sales
Many of the everyday social media marketing tactics you use to boost your reach and your engagement can be repurposed to boost your sales on Small Business Saturday. Soft-selling tactics and personal branding are the key to reaching potential customers on social channels and making a personal connection with them. More and more, people want to buy from people, so show them your behind-the-scenes as you prepare, share deals and info, tag your posts with unifying hashtags like #shopsmall or #smallbusinesssaturday2017, and speak directly to your followers with direct messaging, reposts or replies. Engage with them on a personal level, and your audience will be flocking to your doors to help their friends, neighbors, and community leaders to succeed.
To get the most out of your social media marketing strategy, it’s important to maximize your reach. This calls for a cross-platform approach that makes use of each platform’s unique features and audience demographics. Customize your copy with best-practices that utilize the strengths of each channel in your marketing arsenal. By making platform-specific posts, you’ll maximize your reach and your marketing impact (and you’ll see more sales on the big day – and every other day).
In a market saturated with big-name brands, it’s crucial for small and medium businesses to find whatever edge they can to thrive. Social media marketing, in its nearly-infinite and cost-effective capacity to reach the masses in the Digital Age, can be precisely that edge – especially on the biggest small-business shopping day of the year. If you’re not sure how to channel the power of social media marketing into Small Business Saturday success, the SMM experts at Little Egg Solutions can help! Contact us today to find out how!
At Little Egg Solutions we LOVE the 4th of July!
To kick off this holiday in style we are offering a 25% discount on all social media management packages for the first 3 months of service. This deal expires on July 15th so act fast! We have the tools and the knowledge to help you get your business in front of potential clients and customers. Give us a call today!
At Little Egg Solutions we love all things summer!
Gardening, camping, swimming...if it involves the sun and fun we are all for it. But let's be honest. Sometimes the heat of the day requires some intense online shopping in a very air conditioned room.
We bet you feel the same so we are excited to announce our $25 Amazon Gift Card Giveaway! Just simply like our Facebook page or follow us on Twitter and share our Giveaway post and you will be entered into the drawing. We will announce the winner July 5th.
Stay cool, have fun, and remember Little Egg Solutions for your social media management needs!