We are living in the Digital Age, where the information you want is just the touch of a button away. You probably know by now that having an online presence is essential to success in an ever-more interconnected world, but what about search engine optimization, or SEO? Every day, people use search engines to answer their questions, to find the latest news, and to help them decide where to spend their money. As a small or medium business, it can be difficult to bring your voice to the top of the pile of results your audience is presented with, and that’s exactly why SEO is so important for your business.
We find that small and medium businesses usually ask three questions about SEO:
What is it?
Why do I need it?
Why should I have it professionally done?
We here at Little Egg Solutions want to clear things up and make life easier. We’ve put together the answers to these three key questions so you can find them in one place.
What is SEO?
Search Engine Optimization, or SEO, is the process of building a website and its content in such a way that you can compete for the top result spots during a search. The incentive to compete is simple, the first three results receive more traffic than those further down, and significantly more than those on pages after the first. When was the last time you clicked on the tenth result of a search instead of the first, or dug deeper than the first page to find what you needed?
SEO is based on a system of rules that search engines follow to assign rankings to websites and determine where they show up in searches for certain keywords. Keywords, structure, linking, and HTML are all just part of the complicated framework of SEO.
Why Does My Business Need SEO?
SEO determines where your website shows up in relation to your competitors, both locally and internationally. Regardless of your field, your industry, or your niche, SEO is absolutely critical to a successful digital marketing campaign and an effective web presence. Without it, your voice will be drowned out by the sheer number of sites competing for the attention of your audience.
Search engine ranking is a recommendation from a trusted source, a signal to your potential customer that you are an authority in your industry; it tells them that they should give your opinion weight, that you can provide what they need, or that you can answer their questions. SEO helps you project that image of authority so you can reach the people you want to reach.
Why Do I Need an SEO Expert?
There are two ways an SEO expert can help make you money in the long run: by performing an SEO audit, or by creating and managing SEO-friendly content.
Many small businesses rely on the DIY (Do-It-Yourself) method for their website design, whether a sole proprietor who writes their own content or a well-intentioned friend who volunteers; after all, running a successful business means saving money where you can. An SEO audit is especially important if this is your approach.
An SEO audit identifies any existing or potential problems with your site in terms of ranking and efficiency. Anything from the source code to keyword density could potentially cost you rankings, which, in a world run by Google and Bing, costs you money. If you, or whoever designed your site, is not an SEO expert, there is every chance that something small can create big issues down the road. The SEO audit gives you the information you need to fix it, even if you still want to do it yourself.
SEO Content Creation and Management
SEO content creation is exactly what it sounds like. An SEO expert creates new content for your website that is designed with the purpose of communicating your value proposition and purpose while ranking higher in search engines. This could range from building a new home page to updating your company blog.
If you have an existing site, an SEO audit can determine what content should stay and what should be replaced, making it an important part of the process. From there, ongoing content management, including regular updates with high-ranking keywords, will help make sure your site stays relevant in an always-changing digital landscape.
As technology becomes increasingly entwined with our daily lives, the need for effective SEO becomes more and more urgent. For small and medium businesses, who have to compete with big fish in a big pond, top quality SEO, managed by experts who know the ins and outs of search engine ranking techniques is a must if you want to gain the competitive edge that will keep the profits coming in. At Little Egg Solutions, we believe in giving small and medium businesses a fighting chance against huge corporations by leveling the SEO playing field with stellar content. Call or click today to find out what we can do for you!