Little Egg Solutions is, at its core, a marketing agency. One of the fundamentals of effective marketing is lead generation – after all, it’s much easier to market to people you know are interested. But how does this principle extend to social media and content marketing strategies? There are many social-media-specific lead generation techniques, and we want to share some of our top picks with you to help you grow your small or medium business and to ease your marketing worries. So let’s kick off this series with the most recognizable name in social media: Facebook.
Technique #1: Build-In Lead-Generating Tabs
You can actually create a dedicated tab on your Facebook page that deals only with email and contact information capture. Make the offer to receive your newsletter enticing by offering incentives upon signup – even exclusives for signing up via Facebook. Everyone loves a good deal, and offering special, “available nowhere else” coupons and discounts for receiving emails is a great way to attract leads. You can even set your “like” button redirect for your page to your email-capture tab.
Technique #2: Contests Make People Want to Win
People like to feel special, and they like to win stuff that they want. Take advantage of this by running contests on your page and making the requirements to win liking the page (to boost your reach), commenting on the contest post (to boost engagement), and signing up for your awesome, super-helpful newsletter (which has incentives for joining anyway, if you’ve implemented Technique #1 already). Who could pass up an offer to get extras just for pressing a few buttons and a chance to win extra extras?
Technique #3: Post a Link to Your Landing Page
You’ve probably already got a killer landing page for an equally enticing lead generation offer on the web. Why not make a post with the link instead of creating a whole new offer on Facebook? Make sure the feature image is high-quality, relevant, and is optimized for Facebook so you get the most power from your post. Long-form copy is a great way to get followers invested in learning more. You can also run the link in an ad, though short-form copy is your friend for that approach.
There are dozens of ways to generate leads on Facebook, but these three techniques (used together or separately) are our favorites. Lead generation is important – and these techniques will help you draw them in – but, overall, it’s only one piece of the puzzle. If you’re having trouble working out a comprehensive social media marketing strategy, we can help you. Our experts at Little Egg Solutions know the ins and outs of social media and content marketing, and we can help you implement a winning combination of posts, blogs, copy, and design tailor-made to take your business to new heights. Contact us today to find out more about what we can do for you!