It’s the most magical time of the year: lights are twinkling, kids are caroling, and business is booming… right? If you’re not seeing the sales numbers you wished for this year, your website might be to blame. We’ve touted the importance of SEO audits before, but there’s no better time than years-end to audit your site. Here are three reasons that an end-of-year audit from an SEO professional – like the experts here at Little Egg – could be just the thing you need to gift yourself some SEO success this holiday season.
The holiday season is full of sharing, shopping, and searching – for ideas, inspiration, or information in general. These days, most of this shopping and searching takes place in the digital realm rather than the physical one, and potential leads are typing away in Google, Bing, and Yahoo looking for your content; but will they find it? Tweaks to your site’s SEO during this high-traffic period can have a huge impact on your site’s performance as more and more people search, see, and share your content. A year-end audit can help you maximize the effectiveness of your strategy and structural changes.
Preplanning for Next Year
Last-minute gift shopping may be an acceptable fly-by-the-seat-of-your-pants situation, but your yearly SEO strategy takes planning and preparation to execute if you want to see a profitable ROI by this time next year. December is the best time to strategize for the coming year. You can analyze the YOY and other year-end data collected this month to form a winning strategy and make any necessary adjustments to your established strategy before the year begins, so you can hit the ground running at peak performance come January.
Regular SEO audits are a great idea, but annual audits are the baseline by which your SEO success can be analyzed most efficiently. Even if you decide that a monthly audit just isn’t in the cards (or, more specifically, the budget), a year-end audit can provide the ROI protection your business needs to thrive. Year-over-year analytics are immeasurably valuable in determining what is and isn’t working on your site. What better time to look at YOY data than at the end of the year, when you can get a full picture of your annual performance trends without the jumble of overlap?
Don’t fall behind before the year even begins! Schedule a year-end SEO audit with an SEO professional now, and get the ball rolling before the ball drops on New Year’s Eve. You’ll be able to maximize the impact of your adjustments and improve your bottom-line for this year, as well as getting a head-start on a winning strategy for next year by utilizing valuable YOY data to plan for trends. Don’t know where to start? Consider Little Egg Solutions your Little Helper Solution. The SEO experts at Little Egg can analyze your site at a budget-friendly price so you can focus on making the magic happen for your family and your small business this holiday season. Contact us today to give your business the gift of SEO success.