A strong social media presence and content marketing strategy is important in this Digital Age, no matter what industry you’re in. For real estate professionals, though, it can be difficult to leverage these online marketing tools to their fullest potential; but, as we mentioned in our first installment of this Social Agency series, it is no less important. Twitter, the widely-recognizable, but often frustrating, microblogging platform, can be especially challenging. But the social media marketing experts at Little Egg Solutions are here to help you navigate this unfamiliar territory; it is our backyard, after all. Below, you’ll find the three biggest benefits of Twitter for real estate professionals and our tips on how to make them work for you!
Local Authority: Establish Yourself as a Guru
Twitter, which is often full of breaking news on both a local and national scale, is an ideal platform for establishing yourself as an authority in your area. As a real estate professional, this gives you an important edge over competitors who are underutilizing the platform. If your followers believe that you know all the ins and outs of your working area, then it follows, naturally, that you would know exactly where their ideal home, meeting their specifications, would be hiding in the maze of for sale signs and online listings that potential home-buyers have to sift through.
Pro-Tip: Tweet about local news, charity events, and even other local businesses. Reliable recommendations for local moving companies, professional cleaners, and even rental trucks can show your followers that you’ve got the lay of the land and can help them find what they need!
Brand Trust: People Like Putting Faces to Names
One of the primary benefits of any social media marketing strategy is humanization. People prefer to buy things from other people, not giant, faceless corporations. They also do a lot of shopping around online. Real estate is one of the most interactive industries there is, and it requires a huge amount of trust. A professional-yet-personal Twitter can be the bridge between you and the potential client surfing the web for the best realtor in town.
Pro-Tip: People love to feel special, so make that a priority in your approach. This can include behind-the-scenes office photos, celebratory posts, contests, group offers, retweeting your clients’ or industry partners’ posts – anything that adds a personal touch to your Twitter marketing.
Just Like Real Life: Play to Your Strengths
Realtors are often fantastic offline marketers. Of course you are; being personable and persuasive is the name of the game in sales, and sales don’t get much bigger than real estate. But translating those in-person skills to online marketing can be both intimidating and frustrating. Twitter, for all its complexity, can actually make that transition easier, if you know how to leverage it. By tweeting with the same tone, style, and enthusiasm that you would put into a face-to-face interaction, you can bring your personality across in your posts – and personality is your bread and butter.
Pro-Tip: Master the 80/20 rule. Post 80% helpful or interesting information like how-to articles, business recommendations, news, and tips, and 20% sales information like listings and special offers. Think of it like soft-selling versus hard-selling: you’ll always get a better response if your message isn’t just: “Buy from me! Sell with me!”
Studies show a clear benefit to social media marketing in all industries, including real estate. There is always value in going to where your audience already is, rather than trying to draw them out or track them down. At Little Egg Solutions, we help you put down roots on the platforms your potential clients are frequenting, and our expert guidance can become the strong foundation on which the rest of your content marketing strategy can be built. Contact us today to find out more!