We mentioned earlier in our Social Agency series that the video medium has unique benefits for Real Estate professionals, namely virtual tours and interactive listings. However, video marketing on social media is much, much more than just those two things. It’s becoming the gold standard for content marketing across all industries, and for good reason. Our social media marketing experts at Little Egg Solutions have looked into the rise of video marketing on social platforms and have come to the conclusion that it is your friend. Here’s why:
Do People Really Respond Better to Video Marketing?
Yes – overwhelmingly so. In terms of engagement (likes, shares, retweets, comments, etc.), video just blows other media out of the water. On average, a video has 135% more organic reach on Facebook than a still photograph. On Twitter, a video is three times as likely to be retweeted as a GIF, and double that for a photo. The overwhelming majority of people surveyed would rather watch a branded live video than read a branded blog. It’s clear that, despite the potential setbacks for time, money, and camera-savvy employees, video marketing is an excellent investment. Television ads are nothing new to the Real Estate industry, but more time is spent watching YouTube during prime time than on any cable network.
Why is Video Marketing Effective?
Video marketing builds on the same psychological phenomenon that social media marketing has uncovered: People respond better to other people than to faceless entities. We empathize; we trust those with whom we have a connection. And now, more than ever, people are looking to make a connection with the people behind the brands they trust. The Digital Age has ushered in an unprecedented ease of connection through electronic media. It’s not just people on a screen, it’s people behind a screen.
How Can I Leverage Video Marketing in Real Estate?
If this sounds familiar to you, it should. It’s the same basic principles that go into the face-to-face marketing and networking that go along with being successful in Real Estate. No one wants to buy something as important as a home from someone they don’t trust. The difference is, you need to be able to make that connection before the first face-to-face meeting ever occurs. Use the power of video to showcase your personality, your professionalism, and your knowledge of your industry. Give potential clients a glimpse into what it would be like to work with you and show them the person behind the screen, not just on it.
We know what you’re probably thinking right now: “How do I do that on top of everything else?” At Little Egg Solutions, we’ve got your back. Much like video marketing, we are also your friend. We can take care of your content marketing needs and help you build the perfect strategy to grow your business, one post, picture, or video at a time. Contact us today to learn how a social media marketing expert in your back pocket can lighten the load!