At the crux of SEO, or search engine optimization, is content, and in today’s supercharged market, if you are not consistently creating content, you simply do not exist. Well, maybe that’s too harsh, but there is truth in that SEO tools like Moz and SEMRush allow your competitors to take a look at which keywords make you rank, all in a bid to outrank you in the next update. So thus, the battle of the keywords begins, and the competing websites generate content targeting the same keywords in a desperate bid to claim the top spot. And why exactly?
Because the higher up the SERPs, or Search Engine Results Pages, a page is for a given keyword phrase, the more likely it is that someone will click it. Google’s algorithm has been tweaked over time with various updates in an attempt to generate the most relevant results whilst also punishing those who attempt to “game the system” through gray or blackhat SEO methods like keyword stuffing or paid links.
The reason quick-fix methods like those mentioned above sound even remotely appealing is because it generates immediate returns for a short period of time, until Google brings down the banhammer. At which time, your business name, URL, essentially your entire online presence is blacklisted and attempts to get back into Google’s good graces under the same banner are nil to zero. Of course, you can take your chances, but as someone who has personally tried to help bring such a company back from the dead, this is not recommended for those looking to make money from their website over the long-term.
So Why is Consistent Content So Important?
For the same reason that SEO experts always advise new site owners to add a blog to their website: it provides a canvas to include relevant SEO keyword phrases in a format that fits the business. If it’s a surf shop, perhaps a minimalist yet bright background with an emphasis on the images and the text stacked like a magazine? Or a quick and dirty blog about an upcoming product written on your iPhone while you hover over your seventh bowl of Ramen?
Whatever your format is, it has to be consistent. Post every week, every other week, whatever you feel fits the speed of your establishment. Some food businesses run weekly or daily specials on social media, which helps boost their presence and draws customers to their restaurant. But when it comes to blogs, creating posts ahead of time and scheduling them appropriately is one way to stay consistent. At the end of the day, more content equals more keyword opportunities.
How to Make Consistent Content They Care About
In order to make content that connects you with your target audience and creates an environment that will help you generate income via your website, you have to:
Use words (i.e. keyword phrases) that resonate with them.
Identify any potential needs gaps (unanswered community questions.)
Propel your article with social media using relevant community hashtags.
Create a content calendar and stick to it.
How Little Egg Solutions Can Help
We are Little Egg Solutions. Based in Boise, Idaho, we help small business owners boost their online presence using genuine whitehat, organic methods. If you are finding it hard to consistently generate content, give us a buzz. We can help your little egg grow, and then some.