metas

Titles & Meta Descriptions 101: Connecting with Your Audience

Titles & Meta Descriptions 101: Connecting with Your Audience

As an SEO, one of the questions I get asked the most is “how do you come up with keywords,” whether it’s for titles, meta descriptions, or anything else. It’s really not as complicated as everyone makes it because whenever I hear that, what I actually hear is “how do I connect with my target audience?” Well, the first step is to learn who they are, which means you have to figure out where they congregate, i.e. social media, meetups, etc., study their behavior and how they interact with one another, then create a profile based on that data in order to fill a niche in the community.

Great SEO: Why Regular Audits are So Important

Great SEO: Why Regular Audits are So Important

In the world of SEO, there is never a certain winner, or an approach that will consistently place you above your competitors. That is why it is so important to continually create content that resonates with your target audience by speaking their language. And that word, language, is at the crux of SEO, since capitalizing on the keywords that drive the “language” of your target audience, and doing it better than the other guy, is the goal…