When it comes to small business owners trying to connect with their target audience, it can be a mess of trying to figure out which social media app works best, what/when to post, and how often. In many cases, they will hire a marketing firm to help them make that determination and then create the content that resonates with their target demographic. However, there is a new app called Nextdoor that aims to bring the more neighborly aspect back to knowledge sharing that small businesses can potentially leverage.
What is Nextdoor?
Nextdoor is an app that focuses on the concept of neighborhoods, or rather, the trust that comes with living in proximity to someone or something for a number of years, getting to know them and what they’re good at, and mutually benefitting from an exchange of knowledge and resource sharing.
Where individuals can leverage it to band together to help find a lost dog or the like, small business owners can use the platform to establish their brand as a trusted resource among their respective neighborhoods. In this case, it would mean connecting with customers who live in your immediate area that would most benefit from your product or service, who could potentially go on to spread the word about your product or service to their friends or family, much like a real neighborhood.
What Kind of Businesses Can Use Nextdoor?
Regardless of what kind of business you run, if you are interested in creating a footprint within a local area, Nextdoor can help you get started. The types of businesses that can benefit from starting an account on Nextdoor include:
Small businesses
Nonprofit organizations
Public agencies
Large brands
Simply put, if your organization is interested in fostering trust, gaining an organic perspective of their business from locals, and proximity to those very same people, then Nextdoor would be the perfect app for them to accomplish it with. It would be a nice real world accompaniment to other powerful NAP resources such as Google My Business.
Getting Started with Nextdoor
When you first create your Nextdoor account, it can be a lot to take in. Your first step should be visiting the blog, which is an excellent resource center for learning how to navigate this powerful new tool and leveraging it properly. Within, you will find tips on how to establish your first connections, meet neighbors, and optimize your presence. As part of your optimization strategy, be sure to learn who your neighbors are, who they communicate with, and slowly expand your network through organic connections.
How Little Egg Solutions Can Help
If setting up yet another social media account and/or generating content that resonates with your target audience is getting in the way of actually running your business, Little Egg Solutions can help. With the marketing and technological chops to help you with everything from building a website to optimizing your social media marketing strategy, we can do all the heavy lifting of marketing for you. If you’d like to learn more about our products and services, please give us a call. We’d be more than happy to help your little egg grow.