Not every business owner has the same product and/or service, so it would go to serve that they all would not require the same traits of their websites that others would. While others may simply want to point would-be customers to their brick-and-mortar location, others may run an e-commerce business and require more robust features such as secure payments and abandoned cart functionality.
Since not all website builders are created equally, we at Little Egg Solutions have taken the time to list some of the most popular website builders for small business owners, along with their respective pros and cons.
Squarespace
A great, all-around choice for e-commerce and brick-and-mortar business owners. The interface is drag-and-drop, and SEO tools such as customizable title and meta description are available. Built-in functionality can handle blogs, e-commerce, domain hosting, and more in a single interface.
Pros: Easy to use, all-in-one functionality, multiple customization options.
Cons: Business plan required for powerful features, i.e. custom HTML, CSS, etc.
Wix
Unique amongst website builders is Wix’ ADI, or artificial design intelligence, tool, which is user-friendly even among the not-so tech savvy according to multiple reviews. However, the Wix Editor provides access to more powerful features to those who want more control over their content.
Pros: Easy drag-and-drop interface, integrated e-commerce management tools
Cons: No customer support, e-commerce plans can be costly compared to other website builders
Shopify
With over 1.7 million active users, there’s a good reason why online merchants have been going with Shopify. With blogging, e-commerce, and inherent SSL, this is a great option for both drop-shipping, manufacturers, and other small business owners.
Pros: Covers about every conceivable need for an e-commerce business.
Cons: Limited design choices, even under more expensive plans
GoDaddy
Multiple reviews have placed GoDaddy as one of the fastest website builders to set up. However, speed does come at the cost of customization, which is GoDaddy’s downfall. While this website builder is definitely not suited for e-commerce business owners, brick-and-mortar business owners who simply need to inform would-be customers of their awesome existence may find GoDaddy perfectly serviceable.
Pros: Easy to setup
Cons: Few, if any, design choices
Square, formerly Weebly
Another efficient all-in-one choice for e-commerce business owners. While this website builder is the only one that offers a free plan, it does have design limitations akin to Wix, according to reviews.
Pros: Easy to set up
Cons: Ability to move/edit elements is limited