This is the thing: without keywords, the entire concept of SEO, or search engine optimization, would be without purpose. Whenever we “google” something or call upon a bevy of proprietary digital assistants ready to answer any and every query, we are hoping to get the most relevant results that match our query, no matter how misguided it may be at first.
Not every business owner has the same product and/or service, so it would go to serve that they all would not require the same traits of their websites that others would. While others may simply want to point would-be customers to their brick-and-mortar location, others may run an e-commerce business and require more robust features such as secure payments and abandoned cart functionality.
