“What? Google My Business?”
Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.
So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?
Why You Need Google My Business For Your Business
If it’s one word a whitehat SEO practitioner loves to hear, it’s the word free. Even Google’s own Webmaster Guidelines regarding link schemes clearly states that links that are posted on a website in exchange for money fall outside of those guidelines and can be subject to punishment including de-indexing. A common mistake many small business owners may make when trying to turn a quick profit is employing a firm that builds a high number of low-quality links that drum up a quick number of short-term sales, but then ultimately results in a costly de-index penalty from Google once the scheme is discovered, with your business name and contact information attached to it.
While you likely won’t go to prison, recovering from a de-index is a hard uphill battle that’s better off not fought in the first place. Why not use Google’s own free tool to manage your online presence and help get the word out? It’s administered and owned by them, and as long as you abide within the bounds of the bounds of the Terms of Use, your business only stands to benefit from its inclusion on Google My Business.
Benefits of Google My Business
Rather than having to deal with the hassle of multiple logins and not knowing where your traffic is coming from, Google My Business users benefit from being able to edit information such as:
Business hours
Street address
Website
Based on the information you put in Google My Business, customers searching for products or services similar to yours will find your business amongst those of your competitors (if any) on Maps or Search. And as it gives customers a place to leave reviews, both good and bad, it also serves as a great platform to show other potential customers how great you are at reputation management as well as what you do. Here is an additional resource on Google My Business.
How Little Egg Solutions Can Help
We are Little Egg Solutions. Based in Boise, Idaho, we help small business owners boost their online presence using nothing but our giant whitehat SEO wizard hats. We can get you set up on Google My Business, write blog articles for you, and so much more. Do you have a little egg that you would like to grow? Give us a call today.