The article in question was only two months old, but my friend’s terse assessment cut straight to the bone. I was the only contributor to this particular website at the time, and the site owner could only afford to have me contribute once a month, which meant that sharing previous articles with friends/colleagues/what-have-you would almost invariably open me up to such criticism, as the Internet tends to make everything ancient almost immediately after it is posted.
Funny, that. In our effort to get there first, the clock starts ticking and it becomes obsolete almost immediately. In fact, the only way to keep your brand on your would-be customer’s minds is, of course, to be play where they play, and to consistently engage with them.
And what better way to engage your target demographic than a killer content strategy plan tailor-made just for them?
If you’re a small business owner or entrepreneur, there simply may not be enough time to delve into the sometimes murky details that come with starting, managing, and/or effectively leveraging a Facebook Ad Account. Plus, the information typically found on the web (at the time of this writing) have a smattering of terms peppered with excellent industrial insight…from as recently as 2017. With such a mixed bag of search results, it can be hard to parse out the simple basics to at least help get you started from the rest of an outdated text dump.
So where’s a good place to start? A glossary would be nice.
“What? Google My Business?”
Yeah, hopefully. If your customers wanted to leave a review for your or point you out on a map when their relatives from out of town come to visit, you are going to want them to find you, and if you like making money, you are going to want to make that process as painless as possible.
So what if I told you that Google themselves provides a free tool that allows you to manage your business’s online presence across all of Google, including Maps and Search?
